Feb 12, 2009

Snuggie Pub Crawl in Chicago - Viral Media is Powerful

I just want to take a moment to plug a recent project that one of my co-workers, David Barnes, and I are working on.

Behold, the Snuggie Pub Crawl in Chicago.

The Pub Crawl became an overnight success. On a slow Friday afternoon, Dave and I launched the site and sent out a few notes to friends and co-workers, hoping they were interested in attending. And like the California wildfires of 2008, the word spread fast! (Too soon?)

By the numbers:

Traffic:
Day 1: 199 Visits
Day 2: 49 Visits
Day 3: 42 Visits
Day 4: 239 Visits
Day 5: 1529 Visits
Day 6: 2869 Visits

Top Traffic Sources:
Day 1: Direct entry, Facebook, Digg.com
Day 2: Direct entry, Facebook, Google
Day 3: Direct entry, Facebook, Craigslist
Day 4: Direct entry, Facebook, Twitter
Day 5: Direct entry, Chicagoist, Facebook, Stumbleupon, Google
Day 6: Direct entry, Gapersblock, Chicagoist, Twitter

As of yesterday, we had a total of 4,927 visits and ~450 submitted their email addresses on the site.

About a 9-10% conversion rate. Not bad.

More to come as this project continues to grow. I hope you plan to attend, it's going to be a riot!