I posted an article about my new favorite search metric (especially for natural search) over at FindResolution.
It's designed to demystify conversion rate, which can be incredibly misleading especially when you're dealing with an enterprise ecommerce site because it ignores the average size of an order (which often fluctuates from category to category and season to season).
Update: You can also read Media Post's take on my favorite new search metric at Search Section 2.
Enjoy,
Dan
Jan 12, 2009
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