Don't be "That Guy," Keep Your Eye on the Prize

Though it may feel like it some times, SEO is not about waging geek wars on unexpecting designers, programmers or Web strategists. We are not here to berate our clients, belittle their efforts, scoff at their priorities or in some way portray a world where natural search results are king and those that get in the way should cower on their knees.

A mature, discplined SEO is cogniscent of the wide range of priorities that come pass the desks of a corporate IT/Web dev team. As important as you think you are and even if your blog, Facebook page, Linkedin profile, newest SEO for dummies book and Classmates.com profile all dominate the top of the SERPs, your projects will rarely dominate the top of your client's priority list.

Work to escalate your SEO projects on the priority list, but be realistic. Our jobs are to help our clients grow their business through a stronger Web presence, not to preach a "me first" priority plan.

Keep it humble, progressive and realistic.